Design is not just what it looks like and feels like. Design is how it works.

Building websites or web applications is at the core of Tukan. We were so frustrated with bad design, bad user experience, bad performance of the websites and mobile apps we regularly come across that we decided to do something about it and fix them. Since then we haven’t stopped. We thoroughly enjoy guiding our clients through Digital and making them aware of what can be done to improve their audience journeys.

We develop everything in-house, so no outsourcing. We ensure that the code that comes out is of the quality we expect so it’s optimized, fast, reliable and secure. This provides us with a significant edge on most agencies who outsource the developments to IT companies and the design, user experience and results are lost in translation. Not to mention the nightmare for maintenance afterwards. Our world class developers learnt coding long before driving and that shows…

We performed a lot of eshops/webshops, extranets, custom features to cater for individual businesses needs, always with a focus on performance, reliability and security.

We’re proud of the wide range of different projects we’ve worked on as it gave us a unique insight into different industries and best practices to achieve great results. Have a look from yourself.

Your Brand is what other people say about you when you’re not in the room.

Brands are built on trust and perception. We’ve worked with some of the world’s most valuable brands (HSBC, GE, Chanel,…) and ensure that our clients benefit from the knowledge we gained.

With us, you’ll benefit from a long term positioning so your company’s evolution will be fully embedded from the very start. We understand your long term vision and what it will mean to your target audience before jumping into design and communications.

We’re digital at our core and we understand that doesn’t mean that traditional media have disappeared so we not only provide more traditional services (Logo designs, brochures, stationery, presentations,…) but we also add our Digital touch to it. We’ll help make your brand standout, get noticed, be remembered and perceived as highly valuable.

Digital creates constant disruption and is so different that most businesses need guidance.

You’ve probably already come across the following current state of play of global Digital players:
– The world’s largest taxi firm, Uber, owns no cars.
– The world’s most popular media company, Facebook, creates no content.
– The world’s most valuable retailer, Alibaba, carries no stock.
– And the world’s largest accommodation provider, Airbnb, owns no property.

So obviously a major transformation is happening across industries. If you remember how things were before smartphones, tablets and the web, then you must wonder whether your business is not only making the most of what’s available today to your competitors but also if you won’t be left behind them when disruption occurs. Notice that the usage of “when” not “if” it occurs, because we know it WILL happen.

At Tukan, our experience spans several industries (Banking, Insurance, Energy, Manufacturing, Luxury, Agriculture, Retail), very different problematics (training staff and clients, innovation fostering, planning, project management) across different continents. We are therefore very confident that our knowledge can bring tremendous benefits to your company in making the improvements or even the leap to Digital that your clients, staff and stakeholders are so desperately asking.

The best marketing doesn’t feel like marketing.

Copywriting is an art for a very good reason; it needs to be personal, emotional to connect with people. The alliance of carefully chosen words and expressions make a massive difference in how well you engage your audience. We have 6 basic human needs (Certainty/Comfort, Uncertainty/Variety, Significance, Love & Connection, Growth, Contribution) and we all have one or several of those that we consider to be more important than the others.

A professional copywriter writes content that speak to those needs and help us in fulfilling them. This is what real engagement is as the reader wants to take action and fulfill their needs. Digital adds a certain immediacy to it as we can fulfill it straight away in most cases.

In addition, copywriting involves ensuring search engines like Google read your content and rate it according to what visitors are looking for, so optimisation for search engines or SEO is a key part of a Digital copywriter. At Tukan we have that expertise having worked for several years on this topic for our clients. We currently assist multinationals on their Digital copy in several languages for example.

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

Digital Marketing covers several topics and they constantly evolve. Search Engine Optimisation for example builds on copywriting, good web development and fast, reliable hosting, but also on how the trafic is actually driven to the site. Via affiliates, partners, blogs, social media, marketing campaigns, etc. A Digital Marketer wears a creative hat (creation of campaigns that will grab people’s interest) and a strong analytical capability to design the campaign assess the resources required to meet the goals and constantly analyse its results to make changes and improve them. The times of launching a campaign on a single channel from a feeling and letting it run until the end without any adjustments is long gone…

We have strong Digital Marketers at Tukan who eat data for breakfast, lunch and dinner and love to come up with new ideas to engage their target audiences across channels. Usage of Social Media is now a must for a really successful campaign and a fraction of the costs of traditional marketing!

For your peace of mind, we do the heavy lifting

Website hosting is not a simple task. It involves constant optimisation (hardware, software, network), protection (prevention, firewall, security modules, IP blocking, daily updates, notifications) and top notch support (24/7 monitoring and prompt actions, fallbacks, backups ready to take over).

Fortunately for you, we enjoy this so we’re at the forefront of what is available and what happens in the Digital space. We only use the most reliable and best value equipment and software so you can have peace of mind. Once we host your digital platforms and emails, you know it will be very well looked after.

We offer dedicate hosting for large sites and shared hosting for less demanding websites. The difference with other hosts is that we control the servers and the sites so we optimise both hardware and software and this ensures a reliable service.

We cherish our creations so we don’t work on your brand and website to see a slow server destroy our efforts. Our servers have a lot more capacity than needed so if you run a campaign it will easily cope with the increase in visits. You won’t see a slow site or a blank page during your Christmas or Summer sale!